PeepSo & JomSocial customers - How to Grow Your Online Community

Course Outline

About This Course

  1. Course Introduction (3:15)
  2. Housekeeping Tips (3:20)

The Basics

  1. Section Intro (0:53)
  2. Defining Online Communities (7:32)
  3. Key Traits of Successful Communities (3:42)
  4. Exercise 1: Identify Genuine Communities (1:54)
  5. Expected Returns of Online Communities (4:41)
  6. ROI Framework
  7. Companion PDF: The Basics of Successful Online Communities

Resources & Required Research

  1. Section Intro (3:06)
  2. Why We Research (2:04)
  3. Gathering Essential Knowledge (5:20)
  4. Identifying Internal Resources (5:56)
  5. Pinpointing Liabilities (2:38)
  6. Ecosystem Analysis: Issues (3:29)
  7. Ecosystem Analysis: Influencers (2:54)
  8. Ecosystem Analysis: Competition (2:21)
  9. Audience Analysis: Demographics (5:40)
  10. Audience Analysis: Habits (1:41)
  11. Audience Analysis: Psychographics (3:30)
  12. Companion PDF: Research & Analysis
  13. Guest Presentation: Dianne Kibbey, FeverBee SPRINT 2014
  14. Internal Analysis Worksheet
  15. Online Community Strategy Template
  16. Helpful Research Tools

Starting Your Community

  1. Section Intro (1:49)
  2. Critical Mass & Founding Members (2:51)
  3. Planning Founding Member Activities (2:35)
  4. Identifying Founding Members (5:33)
  5. Outreach to Founding Members (6:14)
  6. Companion PDF: Starting A Community
  7. Interview: Allison Leahy, FeverBee Podcast

Reaching Critical Mass

  1. Section Intro (2:12)
  2. The Community Lifecycle Model (2:41)
  3. The Art of Starting Discussions (6:13)
  4. Soliciting Replies & Member Outreach (6:14)
  5. Guidelines for Community Manager Participation (3:32)
  6. A Crash Course in Creating Content (4:28)
  7. Direct Invitations (5:30)
  8. Companion PDF: Reaching Critical Mass
  9. Guest Presentation: Nathalie Nahai, FeverBee VirComm 2014

Course Closing

  1. Course Closing & Bonus

About the Course

What makes a community successful? Why do some buzz with activity, while others feel like ghost towns? How do you gain momentum and grow your community from a small group of dedicated members to a large, vibrant space?

In this special course, available exclusively to PeepSo & JomSocial customers, community experts FeverBee will teach you the fundamentals of community management.

In the first half of the course you'll learn the key psychological principles behind successful engagement, how to unlock insights about your members and their motivations, and how to put those findings into practice.

In the second half, we'll walk you through the process of finding and building up a core membership of dedicated enthusiasts, and converting them into active, regular contributors.

By the course, you'll be on the path to growth, and a healthy, self-sustaining community.