Successful Community Management

Successful online community management is all about connecting a group of people online, and making them feel a part of something special. Unfortunately, the "something special," element is often overlooked. This course, founded on social theory and proven examples, will ensure you have the tactical expertise to respond to challenges you may face, as well as a practical plan for growing – and scaling – your community and increasing its sense of identity.
Buy Course - 750.00 USD

Course Outline

About This Course

  1. Course Introduction (1:51)
  2. Housekeeping Tips (3:20)

How to Grow an Online Community

  1. Section Introduction (0:46)
  2. Growth Principles (8:46)
  3. Growth Channels (8:26)
  4. Group Discussion
  5. In-Depth: Direct Growth (8:50)
  6. In-Depth: Promotional Growth (2:07)
  7. Group Discussion
  8. In-Depth: Word of Mouth Growth (4:27)
  9. In-Depth: Search Engine Referrals (2:55)
  10. Guest Presentation: Jen Sable Lopez, FeverBee SPRINT 2014 (31:18)
  11. Guest Presentation (slides): Jen Sable Lopez, FeverBee SPRINT 2014
  12. Guest Presentation: Joe Cothrel, FeverBee SPRINT 2014 (33:18)
  13. Guest Presentation (slides): Joe Cothrel, FeverBee SPRINT 2014
  14. Companion PDF: How to Grow an Online Community

Member Participation Strategy

  1. Section Introduction (0:53)
  2. Member Conversion Funnel (1:36)
  3. Visitors to Registered Members (2:21)
  4. Possible Interventions: Visitors to Registered Members (2:26)
  5. About A/B Testing (2:41)
  6. Registered Members to Participants (2:49)
  7. Possible Interventions: Registered Members to Participants (2:27)
  8. Participants to Regular Members (3:16)
  9. Possible Interventions: Participants to Regular Members (7:11)
  10. Group Discussion
  11. Volunteers (2:48)
  12. Interview: Amanda Swan, FeverBee Podcast
  13. Conversion Formulas & Tips
  14. Guest Presentation: Rachel Happe, FeverBee SPRINT 2014 (31:13)
  15. Guest Presentation (slides): Rachel Happe, FeverBee SPRINT 2014
  16. Companion PDF: Converting Newcomers To Regulars
  17. Recommended Resources: Member Participation Benchmarks

Understanding Moderation

  1. Section Introduction (0:59)
  2. The Real Role of Moderation (3:17)
  3. The Controversy Over Community Guidelines (2:05)
  4. Resolving Conflicts (3:46)
  5. Group Discussion
  6. Managing Social Density (2:19)
  7. Discussions as an Art Form (8:56)
  8. Managing Antagonistic Members (4:30)
  9. Interview: Justin Isaf, FeverBee Podcast
  10. Guest Presentation: Justin Isaf, FeverBee SPRINT 2014 (31:51)
  11. Guest Presentation (slides): Justin Isaf, FeverBee SPRINT 2014
  12. Escalation Ladder Cheat Sheet
  13. Companion PDF: Moderation
  14. Recommended Resources: Moderation

Content Programming

  1. Section Introduction (0:44)
  2. The Case for Content Strategy (1:44)
  3. The Role of Community Content (2:53)
  4. Category Repetition (1:15)
  5. Content & Creation Guidelines (5:04)
  6. Developing Your Strategy (5:16)
  7. Content Creation Tools (2:38)
  8. Group Discussion
  9. Interview: Dianne Kibbey, FeverBee Podcast
  10. Interview: Blake Morgan, FeverBee Podcast
  11. Content Calendar Template
  12. Companion PDF: Content
  13. Recommended Resources: Content

Event Strategy & Tactics

  1. Section Introduction (0:46)
  2. The Benefits and Drawbacks of Events (2:03)
  3. Regular Online Events (4:20)
  4. Irregular Online Events (1:58)
  5. Offline Events (2:39)
  6. Group Discussion
  7. Event Content (3:13)
  8. Interview: Laura Horak, FeverBee Podcast
  9. Guest Presentation: Elizabeth Houston, FeverBee SPRINT
  10. Companion PDF: Events & Activities
  11. Recommended Resources: Event Strategy

Building Influence & Relationships

  1. Section Introduction (0:55)
  2. The Importance Of Influence (2:46)
  3. Developing Personal Influence (4:31)
  4. Developing Influential Relationships (4:25)
  5. Charisma As A Critical Skill (9:02)
  6. Building Insider Groups To Scale Influence (2:54)
  7. Guest Presentation: Philippe Beaudette, FeverBee SPRINT 2014
  8. Guest Presentation (slides): Philippe Beaudette, FeverBee SPRINT 2014
  9. Influence And Relationships Cheat Sheet
  10. Companion PDF: Influence & Relationships
  11. Recommended Resources For Building Influence

Course Closing

  1. Course Closing
  2. Course Feedback & Review
  3. Digital Badge
  4. Certificate of Completion
  5. 25% Off 'Advanced Community Strategy' On-Demand Course

About the Course

Student Ratings & Reviews

Successful Community Management builds upon the concepts learned in How to Start an Online Community by revealing the behavioral sciences that drive repeat member behavior. These theories, validated by years of academic research, have been carefully applied to our activity-driving tactics.

This course is anyone who wants to excel in online community management. The concepts covered in this course will help you to drive more organic growth and repeat activity, and will also help you to build key bonds between community members. You'll learn proven conflict resolution techniques, and will understand how to optimize your content and events. If your job entails managing an online community on a daily basis, you must take this course.

By the end of this course, you'll have a clear strategy for the daily management of your online community that's been reviewed by an experienced community manager. You'll understand how to measure and optimize each stage of the member conversion funnel, and will know the exact kinds of content that incentivize member activity. You'll also learn exactly how to build your on personal influence within your community.

If you need support during the course, make sure you visit the Student Homeroom. There you'll have the opportunity to connect with other learners, ask questions, and become a part of the FeverBee community. We'd love it if you'd take a second to introduce yourself to us and your fellow learners.

As a student of Successful Community Management, you'll also receive:

  • Access to our library of templates and worksheets
  • Access to related academic journals
  • Access to interviews and guest presentations with experienced community professionals
  • Access to exclusive content from FeverBee's live events
  • The ability to interact with other course students using the integrated discussion features
  • A certificate and digital badge upon successful completion of your final assignment
  • Access to this course, and all future updates to this course, for the lifetime of this site

Student Ratings & Reviews