Psychology of Community: May-Jul 2017

Psychology of Community: May-Jul 2017
Learn the powerful psychology behind building successful online communities
Buy Course - 675.00 USD

Course Outline

Before You Begin

  1. Video: Welcome (3 mins)
  2. The Weekly Course Structure
  3. Activity: Meet Your Fellow Classmates (4 mins)

Week 1 (May 22 - 26) - Audience Profiles and Effective Communication

  1. Week 1 Overview: Audience Profiles and Effective Communication
  2. Video: Introduction to the Principles of Effective Communication (5 mins)
  3. Video: Creating Audience Profiles (8.5 mins)
  4. Video: Communication Messages and Member Journeys (3.5 mins)
  5. Activity: Share something that wasn’t as successful as you wanted it to be (6 minutes)
  6. WEBINAR RECORDING + SLIDES - Wednesday 24th May
  7. Activity: Building your member profiles (18+ mins)
  8. Activity: Updating your touchpoints (12+ minutes)
  9. Bonus Video: How to persuade your members

Week 2 (May 26 - June 2) - The Psychology Behind Community Participation

  1. Week 2 Overview: The Psychology Behind Community Participation
  2. Video: The Psychology of Community Participation
  3. Video: Competence, Autonomy, And Relatedness Journeys
  4. Activity: What is your conversion rate? (12 mins)
  5. Activity: What do you ask people to do when they join?
  6. WEBINAR - RECORDING + SLIDES, Wednesday, 30th May
  7. Activity: What did you learn from your member interviews?

Week 3 (Jun 5 - 9) - Increasing Member Satisfaction

  1. Week 3 Overview: Increasing Member Satisfaction
  2. Video: The Empathy Gap
  3. Video: Speed, Personalization, and Friendliness
  4. WEBINAR - RECORDING + SLIDES, Wednesday 7th June
  5. Activity: Measuring happiness/satisaction/relevancy
  6. Activity: Improving your community response

Week 4 (Jun 12 - 16) - Increasing Member Satisfaction (Part II)

  1. Week 4 Overview: Increasing Member Satisfaction (Part II)
  2. Video: Knowledge, Resolution, and Control
  3. Video: Establishing Guideline and Benchmarks
  4. WEBINAR RECORDING + SLIDES, Wednesday 14th June

Week 5 (June 19 - 23) - Gamification and Nurturing Superusers

  1. Week 5 Overview: Gamification and Nurturing Superusers
  2. Video: Introduction To Gamification And Superuser Programs
  3. Video: The Psychology Behind Active Member Programs
  4. Video: Building Top Contributor Programs
  5. WEBINAR - RECORDING + SLIDES, Wednesday 21st June

Week 6 (Jun 26 - 30) - Sense of Community

  1. Week 6 Overview: Sense of Community
  2. Video: What is a sense of community?
  3. Video: Membership
  4. Video: Influence
  5. Video: Integration and fulfillment of needs
  6. Video: Shared emotional connection
  7. WEBINAR RECORDING + SLIDES, Wednesday 28th June
  8. Activity: Sense of Community Worksheet
  9. Activity: Join Our Community of Experts! (5 mins)
  10. Activity: Receive Your Certificate

About the Course

We’ve built Psychology of Community as a course to help you do more for your members. You don’t need to revamp your platform, hire new staff, or waste money on big events.

This course isn’t about changing what you do. This course is about improving how you do it.

This course is about using psychology as the foundation upon which you build all community activity. We’re going to help you improve how you communicate with members and build lasting engagement systems to get the behavior you need.

If you’re tired of people telling you they’re ‘too busy’ to participate in the community or searching for the right combination of words to get members to share your vision, this course will help.

About the Instructor

Richard Millington

Richard Millington, Founder & Managing Director, FeverBee

Richard founded FeverBee in 2010 to help organizations use social science to build bigger, better, and more active online communities. Richard is the author of the FeverBee blog which attracts a readership of 10k community experts, and published Buzzing Communities, a book widely cited as introducing best practice into building successful online groups. He is also a regular speaker on online communities.

Richard became interested in communities as a teenager, working on online communities in the eSports sector including: PCGamer, UKTerrorist, iGUK, GotFrag,, among many others. In 2008, Richard spent 3 months interning with Seth Godin at Squidoo in New York and subsequently authored the Online Community Manifesto.