About the Course
Hi,
My name is Richard Millington. I’m the founder of FeverBee and the author of three books on building successful online communities. Over the past 14 years, I’ve helped the likes of Apple, Google, Facebook, Microsoft, SAP, and many more build thriving communities.
This course is for those of us who are serious about developing our communities - not just maintaining it the way it is today - but proactively developing it to where it needs to go tomorrow.
If you’ve had some experience building communities already, you know you can do dozens of things on any given day to improve your community. But which should you do?
Which will be most effective in growing and nurturing your community? Which will drive the results you seek? Which will help deliver the best results for your members?
The strategic community management course is designed to make you think strategically - not just tactically. This course distils all the lessons we’ve learned working with the best community professionals in the world into a set of templates, models, and practical steps you can take to ensure you’re precisely the right things to create the best community you can.
I’ll see you on the inside.
Course Instructor
-
Introduction
- Introducton
-
Strategic Thinking
- What Is Strategic Thinking?
- Turns Goals Into Behaviors Objectives
- Turning Behaviors Into Tactics
- Reach, Impact, and Longevity
- Lesson Review & Next Steps
- Lesson 1 - Quiz
-
Improving The Community Experience
- Introduction
- The Unique Power Of UX Research
- Creating The Member List and Crafting The Outreach Message
- Create a List of Tasks
- Identify and Prioritize The Issues
- Lesson Review & Next Steps
- Lesson 2 - Quiz
-
Engaging in Third-Party Platforms
- Introduction
- The Decision-Making Framework
- Where Does Your Audience Participate?
- Can We Offer Unique Value?
- Can We Gain Unique Value?
- Does The Platform Have A Positive Long-Term Future?
- How To Use Each Outpost
- Lesson Review & Next Steps
- Lesson 3 - Quiz
-
Community Positioning
- Introduction
- Why You Need A Clear Positioning Statement
- Crafting Your Positioning Statement
- Which Attributes Should You Pick?
- Lesson Review & Next Steps
- Lesson 4 - Quiz
-
Launching A New Community
- Introduction
- Critical Mass and Why It Matters
- How Do You Achieve Critical Mass?
- The Importance Of The Existing Audience
- Pre-Launch
- Launch
- Post-Launch
- Lesson Review & Next Steps
- Lesson 5 - Quiz
-
Optimise Your Community
- Introduction
- The Importance of Relevancy In The Community Experience
- Key Design Principles Of A Successful Experience
- Evaluation and Improvement
- Lesson Review & Next Steps
- Lesson 6 - Quiz
-
Internal Community Support
- Introduction
- Stakeholder Support and Alignment
- Strategic Priorities
- Risk Tolerance
- Technical Constraints and Capabilities
- Developing The Action Plan
- Lesson Review & Next Steps
- Lesson 7 - Quiz
-
FINAL EXAM
- FINAL EXAM
About the Course
Hi,
My name is Richard Millington. I’m the founder of FeverBee and the author of three books on building successful online communities. Over the past 14 years, I’ve helped the likes of Apple, Google, Facebook, Microsoft, SAP, and many more build thriving communities.
This course is for those of us who are serious about developing our communities - not just maintaining it the way it is today - but proactively developing it to where it needs to go tomorrow.
If you’ve had some experience building communities already, you know you can do dozens of things on any given day to improve your community. But which should you do?
Which will be most effective in growing and nurturing your community? Which will drive the results you seek? Which will help deliver the best results for your members?
The strategic community management course is designed to make you think strategically - not just tactically. This course distils all the lessons we’ve learned working with the best community professionals in the world into a set of templates, models, and practical steps you can take to ensure you’re precisely the right things to create the best community you can.
I’ll see you on the inside.
-
Introduction
- Introducton
-
Strategic Thinking
- What Is Strategic Thinking?
- Turns Goals Into Behaviors Objectives
- Turning Behaviors Into Tactics
- Reach, Impact, and Longevity
- Lesson Review & Next Steps
- Lesson 1 - Quiz
-
Improving The Community Experience
- Introduction
- The Unique Power Of UX Research
- Creating The Member List and Crafting The Outreach Message
- Create a List of Tasks
- Identify and Prioritize The Issues
- Lesson Review & Next Steps
- Lesson 2 - Quiz
-
Engaging in Third-Party Platforms
- Introduction
- The Decision-Making Framework
- Where Does Your Audience Participate?
- Can We Offer Unique Value?
- Can We Gain Unique Value?
- Does The Platform Have A Positive Long-Term Future?
- How To Use Each Outpost
- Lesson Review & Next Steps
- Lesson 3 - Quiz
-
Community Positioning
- Introduction
- Why You Need A Clear Positioning Statement
- Crafting Your Positioning Statement
- Which Attributes Should You Pick?
- Lesson Review & Next Steps
- Lesson 4 - Quiz
-
Launching A New Community
- Introduction
- Critical Mass and Why It Matters
- How Do You Achieve Critical Mass?
- The Importance Of The Existing Audience
- Pre-Launch
- Launch
- Post-Launch
- Lesson Review & Next Steps
- Lesson 5 - Quiz
-
Optimise Your Community
- Introduction
- The Importance of Relevancy In The Community Experience
- Key Design Principles Of A Successful Experience
- Evaluation and Improvement
- Lesson Review & Next Steps
- Lesson 6 - Quiz
-
Internal Community Support
- Introduction
- Stakeholder Support and Alignment
- Strategic Priorities
- Risk Tolerance
- Technical Constraints and Capabilities
- Developing The Action Plan
- Lesson Review & Next Steps
- Lesson 7 - Quiz
-
FINAL EXAM
- FINAL EXAM
