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Successful Community Management
Successful Community Management
Successful Community Management

About the Course

Student Ratings & Reviews


Successful Community Management builds upon the concepts learned in How to Start an Online Community by revealing the behavioral sciences that drive repeat member behavior. These theories, validated by years of academic research, have been carefully applied to our activity-driving tactics.

This course is anyone who wants to excel in online community management. The concepts covered in this course will help you to drive more organic growth and repeat activity, and will also help you to build key bonds between community members. You'll learn proven conflict resolution techniques, and will understand how to optimize your content and events. If your job entails managing an online community on a daily basis, you must take this course.

By the end of this course, you'll have a clear strategy for the daily management of your online community that's been reviewed by an experienced community manager. You'll understand how to measure and optimize each stage of the member conversion funnel, and will know the exact kinds of content that incentivize member activity. You'll also learn exactly how to build your on personal influence within your community.

If you need support during the course, make sure you visit the Student Homeroom. There you'll have the opportunity to connect with other learners, ask questions, and become a part of the FeverBee community. We'd love it if you'd take a second to introduce yourself to us and your fellow learners.

As a student of Successful Community Management, you'll also receive:

  • Access to our library of templates and worksheets
  • Access to related academic journals
  • Access to interviews and guest presentations with experienced community professionals
  • Access to exclusive content from FeverBee's live events
  • The ability to interact with other course students using the integrated discussion features
  • A certificate and digital badge upon successful completion of your final assignment
  • Access to this course, and all future updates to this course, for the lifetime of this site


Student Ratings & Reviews

Course Progress
Not started
Enroll
Course Outline
  1. About This Course
    1. Course Introduction (1:51)
    2. Housekeeping Tips (3:20)
  2. How to Grow an Online Community
    1. Section Introduction (0:46)
    2. Growth Principles (8:46)
    3. Growth Channels (8:26)
    4. Group Discussion
    5. In-Depth: Direct Growth (8:50)
    6. In-Depth: Promotional Growth (2:07)
    7. Group Discussion
    8. In-Depth: Word of Mouth Growth (4:27)
    9. In-Depth: Search Engine Referrals (2:55)
    10. Guest Presentation: Jen Sable Lopez, FeverBee SPRINT 2014 (31:18)
    11. Guest Presentation (slides): Jen Sable Lopez, FeverBee SPRINT 2014
    12. Guest Presentation: Joe Cothrel, FeverBee SPRINT 2014 (33:18)
    13. Guest Presentation (slides): Joe Cothrel, FeverBee SPRINT 2014
    14. Companion PDF: How to Grow an Online Community
  3. Member Participation Strategy
    1. Section Introduction (0:53)
    2. Member Conversion Funnel (1:36)
    3. Visitors to Registered Members (2:21)
    4. Possible Interventions: Visitors to Registered Members (2:26)
    5. About A/B Testing (2:41)
    6. Registered Members to Participants (2:49)
    7. Possible Interventions: Registered Members to Participants (2:27)
    8. Participants to Regular Members (3:16)
    9. Possible Interventions: Participants to Regular Members (7:11)
    10. Group Discussion
    11. Volunteers (2:48)
    12. Interview: Amanda Swan, FeverBee Podcast
    13. Conversion Formulas & Tips
    14. Guest Presentation: Rachel Happe, FeverBee SPRINT 2014 (31:13)
    15. Guest Presentation (slides): Rachel Happe, FeverBee SPRINT 2014
    16. Companion PDF: Converting Newcomers To Regulars
    17. Recommended Resources: Member Participation Benchmarks
  4. Understanding Moderation
    1. Section Introduction (0:59)
    2. The Real Role of Moderation (3:17)
    3. The Controversy Over Community Guidelines (2:05)
    4. Resolving Conflicts (3:46)
    5. Group Discussion
    6. Managing Social Density (2:19)
    7. Discussions as an Art Form (8:56)
    8. Managing Antagonistic Members (4:30)
    9. Interview: Justin Isaf, FeverBee Podcast
    10. Guest Presentation: Justin Isaf, FeverBee SPRINT 2014 (31:51)
    11. Guest Presentation (slides): Justin Isaf, FeverBee SPRINT 2014
    12. Escalation Ladder Cheat Sheet
    13. Companion PDF: Moderation
    14. Recommended Resources: Moderation
  5. Content Programming
    1. Section Introduction (0:44)
    2. The Case for Content Strategy (1:44)
    3. The Role of Community Content (2:53)
    4. Category Repetition (1:15)
    5. Content & Creation Guidelines (5:04)
    6. Developing Your Strategy (5:16)
    7. Content Creation Tools (2:38)
    8. Group Discussion
    9. Interview: Dianne Kibbey, FeverBee Podcast
    10. Interview: Blake Morgan, FeverBee Podcast
    11. Content Calendar Template
    12. Companion PDF: Content
    13. Recommended Resources: Content
  6. Event Strategy & Tactics
    1. Section Introduction (0:46)
    2. The Benefits and Drawbacks of Events (2:03)
    3. Regular Online Events (4:20)
    4. Irregular Online Events (1:58)
    5. Offline Events (2:39)
    6. Group Discussion
    7. Event Content (3:13)
    8. Interview: Laura Horak, FeverBee Podcast
    9. Guest Presentation: Elizabeth Houston, FeverBee SPRINT
    10. Companion PDF: Events & Activities
    11. Recommended Resources: Event Strategy
  7. Building Influence & Relationships
    1. Section Introduction (0:55)
    2. The Importance Of Influence (2:46)
    3. Developing Personal Influence (4:31)
    4. Developing Influential Relationships (4:25)
    5. Charisma As A Critical Skill (9:02)
    6. Building Insider Groups To Scale Influence (2:54)
    7. Guest Presentation: Philippe Beaudette, FeverBee SPRINT 2014
    8. Guest Presentation (slides): Philippe Beaudette, FeverBee SPRINT 2014
    9. Influence And Relationships Cheat Sheet
    10. Companion PDF: Influence & Relationships
    11. Recommended Resources For Building Influence
  8. Course Closing
    1. Course Closing
    2. Course Feedback & Review
    3. Digital Badge
    4. Certificate of Completion
    5. 25% Off 'Advanced Community Strategy' On-Demand Course
course
Successful Community Management
Successful Community Management
Course Progress
Not started
Enroll

About the Course

Student Ratings & Reviews


Successful Community Management builds upon the concepts learned in How to Start an Online Community by revealing the behavioral sciences that drive repeat member behavior. These theories, validated by years of academic research, have been carefully applied to our activity-driving tactics.

This course is anyone who wants to excel in online community management. The concepts covered in this course will help you to drive more organic growth and repeat activity, and will also help you to build key bonds between community members. You'll learn proven conflict resolution techniques, and will understand how to optimize your content and events. If your job entails managing an online community on a daily basis, you must take this course.

By the end of this course, you'll have a clear strategy for the daily management of your online community that's been reviewed by an experienced community manager. You'll understand how to measure and optimize each stage of the member conversion funnel, and will know the exact kinds of content that incentivize member activity. You'll also learn exactly how to build your on personal influence within your community.

If you need support during the course, make sure you visit the Student Homeroom. There you'll have the opportunity to connect with other learners, ask questions, and become a part of the FeverBee community. We'd love it if you'd take a second to introduce yourself to us and your fellow learners.

As a student of Successful Community Management, you'll also receive:

  • Access to our library of templates and worksheets
  • Access to related academic journals
  • Access to interviews and guest presentations with experienced community professionals
  • Access to exclusive content from FeverBee's live events
  • The ability to interact with other course students using the integrated discussion features
  • A certificate and digital badge upon successful completion of your final assignment
  • Access to this course, and all future updates to this course, for the lifetime of this site


Student Ratings & Reviews

Course Outline
  1. About This Course
    1. Course Introduction (1:51)
    2. Housekeeping Tips (3:20)
  2. How to Grow an Online Community
    1. Section Introduction (0:46)
    2. Growth Principles (8:46)
    3. Growth Channels (8:26)
    4. Group Discussion
    5. In-Depth: Direct Growth (8:50)
    6. In-Depth: Promotional Growth (2:07)
    7. Group Discussion
    8. In-Depth: Word of Mouth Growth (4:27)
    9. In-Depth: Search Engine Referrals (2:55)
    10. Guest Presentation: Jen Sable Lopez, FeverBee SPRINT 2014 (31:18)
    11. Guest Presentation (slides): Jen Sable Lopez, FeverBee SPRINT 2014
    12. Guest Presentation: Joe Cothrel, FeverBee SPRINT 2014 (33:18)
    13. Guest Presentation (slides): Joe Cothrel, FeverBee SPRINT 2014
    14. Companion PDF: How to Grow an Online Community
  3. Member Participation Strategy
    1. Section Introduction (0:53)
    2. Member Conversion Funnel (1:36)
    3. Visitors to Registered Members (2:21)
    4. Possible Interventions: Visitors to Registered Members (2:26)
    5. About A/B Testing (2:41)
    6. Registered Members to Participants (2:49)
    7. Possible Interventions: Registered Members to Participants (2:27)
    8. Participants to Regular Members (3:16)
    9. Possible Interventions: Participants to Regular Members (7:11)
    10. Group Discussion
    11. Volunteers (2:48)
    12. Interview: Amanda Swan, FeverBee Podcast
    13. Conversion Formulas & Tips
    14. Guest Presentation: Rachel Happe, FeverBee SPRINT 2014 (31:13)
    15. Guest Presentation (slides): Rachel Happe, FeverBee SPRINT 2014
    16. Companion PDF: Converting Newcomers To Regulars
    17. Recommended Resources: Member Participation Benchmarks
  4. Understanding Moderation
    1. Section Introduction (0:59)
    2. The Real Role of Moderation (3:17)
    3. The Controversy Over Community Guidelines (2:05)
    4. Resolving Conflicts (3:46)
    5. Group Discussion
    6. Managing Social Density (2:19)
    7. Discussions as an Art Form (8:56)
    8. Managing Antagonistic Members (4:30)
    9. Interview: Justin Isaf, FeverBee Podcast
    10. Guest Presentation: Justin Isaf, FeverBee SPRINT 2014 (31:51)
    11. Guest Presentation (slides): Justin Isaf, FeverBee SPRINT 2014
    12. Escalation Ladder Cheat Sheet
    13. Companion PDF: Moderation
    14. Recommended Resources: Moderation
  5. Content Programming
    1. Section Introduction (0:44)
    2. The Case for Content Strategy (1:44)
    3. The Role of Community Content (2:53)
    4. Category Repetition (1:15)
    5. Content & Creation Guidelines (5:04)
    6. Developing Your Strategy (5:16)
    7. Content Creation Tools (2:38)
    8. Group Discussion
    9. Interview: Dianne Kibbey, FeverBee Podcast
    10. Interview: Blake Morgan, FeverBee Podcast
    11. Content Calendar Template
    12. Companion PDF: Content
    13. Recommended Resources: Content
  6. Event Strategy & Tactics
    1. Section Introduction (0:46)
    2. The Benefits and Drawbacks of Events (2:03)
    3. Regular Online Events (4:20)
    4. Irregular Online Events (1:58)
    5. Offline Events (2:39)
    6. Group Discussion
    7. Event Content (3:13)
    8. Interview: Laura Horak, FeverBee Podcast
    9. Guest Presentation: Elizabeth Houston, FeverBee SPRINT
    10. Companion PDF: Events & Activities
    11. Recommended Resources: Event Strategy
  7. Building Influence & Relationships
    1. Section Introduction (0:55)
    2. The Importance Of Influence (2:46)
    3. Developing Personal Influence (4:31)
    4. Developing Influential Relationships (4:25)
    5. Charisma As A Critical Skill (9:02)
    6. Building Insider Groups To Scale Influence (2:54)
    7. Guest Presentation: Philippe Beaudette, FeverBee SPRINT 2014
    8. Guest Presentation (slides): Philippe Beaudette, FeverBee SPRINT 2014
    9. Influence And Relationships Cheat Sheet
    10. Companion PDF: Influence & Relationships
    11. Recommended Resources For Building Influence
  8. Course Closing
    1. Course Closing
    2. Course Feedback & Review
    3. Digital Badge
    4. Certificate of Completion
    5. 25% Off 'Advanced Community Strategy' On-Demand Course