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Strategic Community Management: 2021
Strategic Community Management: 2021
Strategic Community Management: 2021

About the Course

Strategic Community Management will help you stop chasing meaningless engagement metrics and start focusing on activities which drive phenomenal growth and the behavior you want from members.

We'll teach you to use your limited resources to achieve the biggest possible impact in your online community. During this course program, you will learn to question every activity you do and determine what is worth doing and where best to spend your time to achieve the biggest impact.

Via a combination of recorded sessions and live webinars, Richard Millington will guide you through the process of developing a strategic plan uniquely tailored to your community.

Course Instructor

Richard Millington
Richard Millington
Founder & Managing Director, FeverBee
Course Progress
Not started
Enroll
Course Outline
  1. Before You Begin
    1. Video: Welcome
    2. The Weekly Course Structure
    3. Activity: What you're hoping to get from the SCM course? (4 mins)
    4. Activity: Benchmark Your Community Efforts
  2. Week 1 - Strategic Thinking
    1. Week 1 Overview: Strategic Thinking
    2. Download Community Strategy Templates
    3. Video: What is Strategy? (4.5 mins)
    4. Video: Strategy vs Strategic Plan (2.5 mins)
    5. Activity: What is Your Strategy Right Now? (4 mins)
    6. Further Reading: The Elements of a Strategic Plan (3 mins)
    7. Further Reading: Why Create a Strategy? (9 mins)
    8. RESOURCE: Audience Survey Template - For A New Community
    9. RESOURCE: Audience Survey Template - Existing Community
    10. Access Your Strategic Project Plan Template
    11. FEB 2020 - WEBINAR - LESSON 1
    12. [NEW] OCT 2020 - WEBINAR - LESSON 1
  3. Week 2 - Community Goals
    1. Week 2 Overview: Community Goals and Objectives
    2. Uncovering Your Corporate Goals (3.5 mins)
    3. Further Reading: Return on Investment (3+ mins)
    4. Further Reading: Community Goals and Objectives - Part 1 (8.5 mins)
    5. Activity: What Is Your Main Goal? (6+ mins)
    6. Download: 46 Questions for Uncovering Your Goals
    7. MARCH 2020 - WEBINAR
    8. [NEW] OCT 2020 - WEBINAR - LESSON 2
  4. Week 3 - Setting Objectives and Identifying A Strategy
    1. Week 3 Overview
    2. Identifying Objectives (4 mins)
    3. Activity: Converting Goals to Objectives (8 mins)
    4. Further Reading: Community Goals and Objectives - Part 2 (9 mins)
    5. Target Audience (8.5 mins)
    6. Strategy is About Emotions (4.5 mins)
    7. Resource: Emotions Wheel (1 min)
    8. Further Reading: Developing a Community Strategy - Part 1 (11 mins)
    9. Activity: Interview Your Main Target Audience
    10. The Stakeholder Black Box Problem (2.5 mins)
    11. Activity: Update Your Strategic Roadmap
    12. MARCH 2020 - WEBINAR
    13. [NEW] NOV 2020 - WEBINAR
  5. Week 4 - Resources & Tactics
    1. Week 4 Overview
    2. Tactics (9.5 mins)
    3. Activity: Matching Situations With Emotions (8 mins)
    4. Further Readings: Tactics (16 mins)
    5. Download: Tactics Table
    6. Activity: Rank tactics (6 mins)
    7. What Resources Do You Have? (5 mins)
    8. Activity: Make a List of Your Available Resources (6 mins)
    9. Allocating Resources by Objective (2.5 mins)
    10. Activity: Allocate resources to objectives (4 mins)
    11. Further Reading: Developing a Community Strategy - Part 2 (11 mins)
    12. MARCH 2020 - WEBINAR
    13. [NEW] NOV 2020 - WEBINAR
  6. Week 5 - Developing The Action Plan
    1. Week 5 Overview
    2. Video: Action Plan (6 mins)
    3. Video: Team Management (4 mins)
    4. Activity: What are the Best Tactics You've Seen on Communities? (6 mins)
    5. Further Reading: Developing the Action Plan (23 mins)
    6. Activity: Turning a Tactic into an Action Plan (12+ mins)
    7. MARCH 2020 - WEBINAR
    8. [NEW] NOV 2020 - WEBINAR
  7. Week 6 - Data-Driven Improvements
    1. Week 6 Overview
    2. Video: Measurement & Improvement (3 mins)
    3. Video: The Four Areas Where You Can Improve (5 mins)
    4. Video: Change Happens (4 mins)
    5. Further Reading: Data-Driven Improvements (37 mins)
    6. Further Reading: Managing Unpredictable Types of Change (7 mins)
    7. Activity: What are you measuring now? (5 mins)
    8. Activity: Join Our Community of Experts! (5 mins)
    9. APRIL 2020 - WEBINAR
    10. [NEW] NOVEMBER 2020 - WEBINAR
  8. Additional Resources [2016 - 2020]
    1. Secondary Audiences and Allocation (4 mins)
    2. Further Reading: Get Approval For Your Strategy (2.5 mins)
    3. Activity: Choose the Best Target Audience For Your Objectives
    4. Activity: Update Your Stakeholders (10 mins)
    5. Activity - Choose Your Secondary 'Failsafe' Goals and Objectives (10 mins)
course
Strategic Community Management: 2021
Strategic Community Management: 2021
Course Progress
Not started
Enroll

About the Course

Strategic Community Management will help you stop chasing meaningless engagement metrics and start focusing on activities which drive phenomenal growth and the behavior you want from members.

We'll teach you to use your limited resources to achieve the biggest possible impact in your online community. During this course program, you will learn to question every activity you do and determine what is worth doing and where best to spend your time to achieve the biggest impact.

Via a combination of recorded sessions and live webinars, Richard Millington will guide you through the process of developing a strategic plan uniquely tailored to your community.

Course Outline
  1. Before You Begin
    1. Video: Welcome
    2. The Weekly Course Structure
    3. Activity: What you're hoping to get from the SCM course? (4 mins)
    4. Activity: Benchmark Your Community Efforts
  2. Week 1 - Strategic Thinking
    1. Week 1 Overview: Strategic Thinking
    2. Download Community Strategy Templates
    3. Video: What is Strategy? (4.5 mins)
    4. Video: Strategy vs Strategic Plan (2.5 mins)
    5. Activity: What is Your Strategy Right Now? (4 mins)
    6. Further Reading: The Elements of a Strategic Plan (3 mins)
    7. Further Reading: Why Create a Strategy? (9 mins)
    8. RESOURCE: Audience Survey Template - For A New Community
    9. RESOURCE: Audience Survey Template - Existing Community
    10. Access Your Strategic Project Plan Template
    11. FEB 2020 - WEBINAR - LESSON 1
    12. [NEW] OCT 2020 - WEBINAR - LESSON 1
  3. Week 2 - Community Goals
    1. Week 2 Overview: Community Goals and Objectives
    2. Uncovering Your Corporate Goals (3.5 mins)
    3. Further Reading: Return on Investment (3+ mins)
    4. Further Reading: Community Goals and Objectives - Part 1 (8.5 mins)
    5. Activity: What Is Your Main Goal? (6+ mins)
    6. Download: 46 Questions for Uncovering Your Goals
    7. MARCH 2020 - WEBINAR
    8. [NEW] OCT 2020 - WEBINAR - LESSON 2
  4. Week 3 - Setting Objectives and Identifying A Strategy
    1. Week 3 Overview
    2. Identifying Objectives (4 mins)
    3. Activity: Converting Goals to Objectives (8 mins)
    4. Further Reading: Community Goals and Objectives - Part 2 (9 mins)
    5. Target Audience (8.5 mins)
    6. Strategy is About Emotions (4.5 mins)
    7. Resource: Emotions Wheel (1 min)
    8. Further Reading: Developing a Community Strategy - Part 1 (11 mins)
    9. Activity: Interview Your Main Target Audience
    10. The Stakeholder Black Box Problem (2.5 mins)
    11. Activity: Update Your Strategic Roadmap
    12. MARCH 2020 - WEBINAR
    13. [NEW] NOV 2020 - WEBINAR
  5. Week 4 - Resources & Tactics
    1. Week 4 Overview
    2. Tactics (9.5 mins)
    3. Activity: Matching Situations With Emotions (8 mins)
    4. Further Readings: Tactics (16 mins)
    5. Download: Tactics Table
    6. Activity: Rank tactics (6 mins)
    7. What Resources Do You Have? (5 mins)
    8. Activity: Make a List of Your Available Resources (6 mins)
    9. Allocating Resources by Objective (2.5 mins)
    10. Activity: Allocate resources to objectives (4 mins)
    11. Further Reading: Developing a Community Strategy - Part 2 (11 mins)
    12. MARCH 2020 - WEBINAR
    13. [NEW] NOV 2020 - WEBINAR
  6. Week 5 - Developing The Action Plan
    1. Week 5 Overview
    2. Video: Action Plan (6 mins)
    3. Video: Team Management (4 mins)
    4. Activity: What are the Best Tactics You've Seen on Communities? (6 mins)
    5. Further Reading: Developing the Action Plan (23 mins)
    6. Activity: Turning a Tactic into an Action Plan (12+ mins)
    7. MARCH 2020 - WEBINAR
    8. [NEW] NOV 2020 - WEBINAR
  7. Week 6 - Data-Driven Improvements
    1. Week 6 Overview
    2. Video: Measurement & Improvement (3 mins)
    3. Video: The Four Areas Where You Can Improve (5 mins)
    4. Video: Change Happens (4 mins)
    5. Further Reading: Data-Driven Improvements (37 mins)
    6. Further Reading: Managing Unpredictable Types of Change (7 mins)
    7. Activity: What are you measuring now? (5 mins)
    8. Activity: Join Our Community of Experts! (5 mins)
    9. APRIL 2020 - WEBINAR
    10. [NEW] NOVEMBER 2020 - WEBINAR
  8. Additional Resources [2016 - 2020]
    1. Secondary Audiences and Allocation (4 mins)
    2. Further Reading: Get Approval For Your Strategy (2.5 mins)
    3. Activity: Choose the Best Target Audience For Your Objectives
    4. Activity: Update Your Stakeholders (10 mins)
    5. Activity - Choose Your Secondary 'Failsafe' Goals and Objectives (10 mins)

Course Instructor

Richard Millington
Richard Millington
Founder & Managing Director, FeverBee