Psychology of Community: 2021

Learn the powerful psychology behind building successful online communities
Buy Course - 750.00 USD

Course Outline

Before You Begin

  1. Video: Welcome (3 mins)
  2. The Weekly Course Structure
  3. Activity: Meet Your Fellow Classmates (4 mins)

Week 1 - Audience Profiles and Designing Member Journeys

  1. Week 1 Overview: Audience Profiles and Effective Communication
  2. Video: Introduction to the Principles of Effective Communication (5 mins)
  3. Video: Creating Audience Profiles (8.5 mins)
  4. Video: Communication Messages and Member Journeys (3.5 mins)
  5. Activity: Survey your community members
  6. Activity: Building your member profiles (18+ mins)
  7. Activity: Create a touchpoint analysis of your community (12+ minutes)
  8. Activity: Create and Share A Detailed Member Journey
  9. Share Your Touchpoint Analysis or Member Journey
  10. Bonus Video: How to persuade your members
  11. FEB 2020 - WEBINAR
  12. [NEW] OCT 2020 - WEBINAR - LESSON 1

Week 2 - The Psychology Behind Community Participation

  1. Week 2 Overview: The Psychology Behind Community Participation
  2. Video: The Psychology of Community Participation (6.5 mins)
  3. Video: Competence, Autonomy, And Relatedness Journeys (8.5 mins)
  4. Activity: What is your conversion rate? (12 mins)
  5. Activity: What do you ask people to do when they join?
  6. Activity: What did you learn from your member interviews?
  8. FEB 2020 - WEBINAR

Week 3 - Increasing Member Satisfaction

  1. Week 3 Overview: Increasing Member Satisfaction
  2. Video: The Empathy Gap (6 mins)
  3. Video: Speed, Personalization, and Friendliness (11 mins)
  4. Activity: Measuring happiness/satisaction/relevancy
  5. Activity: Improving your community response
  6. MARCH 2020 - WEBINAR
  7. [NEW] NOV 2020 - WEBINAR

Week 4 - Increasing Member Satisfaction (Part II)

  1. Week 4 Overview: Increasing Member Satisfaction (Part II)
  2. Video: Knowledge, Resolution, and Control (8 mins)
  3. Video: Establishing Guideline and Benchmarks (4.5 mins)
  4. MARCH 2020 - WEBINAR
  5. [NEW] NOV 2020 - WEBINAR

Week 5 - Superusers and Top Member Programs

  1. Week 5 Overview: Gamification and Nurturing Superusers
  2. Video: Introduction To Gamification And Superuser Programs (4.5 mins)
  3. Video: The Psychology Behind Active Member Programs (8 mins)
  4. Video: Building Top Contributor Programs (6 mins)
  5. MARCH 2020 - WEBINAR
  6. [NEW] NOV 2020 - WEBINAR

Week 6 - Sense of Community

  1. Week 6 Overview: Sense of Community
  2. Video: What is a sense of community? (4.5 mins)
  3. Video: Membership (7.5 mins)
  4. Video: Influence (4.5 mins)
  5. Video: Integration and fulfillment of needs (3 mins)
  6. Video: Shared emotional connection (6 mins)
  7. Activity: Sense of Community Worksheet
  8. Activity: Join Our Community of Experts! (5 mins)
  9. MARCH 2020 - WEBINAR
  10. [NEW] NOV 2020 - WEBINAR

About the Course

We’ve built Psychology of Community as a course to help you do more for your members. You don’t need to revamp your platform, hire new staff, or waste money on big events.

This course isn’t about changing what you do. This course is about improving how you do it.

This course is about using psychology as the foundation upon which you build all community activity. We’re going to help you improve how you communicate with members and build lasting engagement systems to get the behavior you need.

If you’re tired of people telling you they’re ‘too busy’ to participate in the community or searching for the right combination of words to get members to share your vision, this course will help.

About the Instructors

Richard Millington

Richard Millington, Founder & Managing Director, FeverBee

Richard Millington has spent the past decade helping 250+ companies develop some of the world’s largest online communities.

Richard is the founder of FeverBee, an international community consultancy, and the author of Buzzing Communities. Richard’s clients have included Google, Facebook, Oracle, Wikipedia, EMC, Greenpeace, and many more. Prior to FeverBee, Richard interned with Seth Godin in New York.