Advanced Community Strategy

It's not enough to simply manage your community. You can't just maintain it. You have to constantly be pushing it forward in order to drive positive ROI for your organization, and prove business value. This course is the third, and final course in FeverBee's Professional Community Management series. It will build upon the levels of knowledge required by an individual community manager, and help to transform you into a strategic business leader.
Buy Course - 920.00 USD

Course Outline

About This Course

  1. Course Introduction (2:45)
  2. Housekeeping Tips (3:20)

Long-Term Community Strategy

  1. Section Introduction (0:50)
  2. Introducing Community Strategy (5:33)
  3. Theory & Community Lifecycle Models (8:02)
  4. In-Depth: Inception Phase (4:49)
  5. In-Depth: Establishment Phase (3:38)
  6. In-Depth: Maturity Phase (2:10)
  7. In-Depth: Mitosis Phase (3:47)
  8. Creating an Action Plan (5:54)
  9. Group Discussion
  10. Interview: Joe Cothrel, FeverBee Podcast
  11. Time Allocation Guide
  12. Sample Activities
  13. Sample Action Plan
  14. Companion PDF: Community Strategy & Lifecycle

Metrics & Measurement

  1. Section Introduction (0:43)
  2. Measuring Community Health (2:22)
  3. Principles of Data Collection (2:59)
  4. Community Health Metrics (5:49)
  5. Group Discussion
  6. Community Progress Metrics (2:10)
  7. Applying the Community Management Framework (7:16)
  8. Guest Presentation: Dr. David Chavis, Ph.D., FeverBee VirComm 2014
  9. Companion PDF: Measurement & Metrics
  10. Recommended Resources: Metrics & Measurement

Measuring Return On Investment

  1. Section Introduction (0:53)
  2. The Rules of ROI (3:44)
  3. Common Errors in Calculating ROI (5:16)
  4. Measuring Returns (7:19)
  5. Measuring Costs (3:54)
  6. Calculating ROI (1:34)
  7. Internal Community & Non-Profit Returns (1:35)
  8. Determining Continuing Investment (2:49)
  9. Optimizing Community Returns (4:10)
  10. Guest Presentation: Loree Draude, FeverBee SPRINT 2014 (20:31)
  11. Guest Presentation (slides): Loree Draude, FeverBee SPRINT 2014
  12. ROI Cheat Sheet
  13. Recommended Resources: Return On Investment
  14. Companion PDF: Return on Investment

Business Integration & Employee Engagement

  1. Section Introduction (1:08)
  2. The Case For Integration (1:41)
  3. Benefits of Employee Participation (3:55)
  4. Increasing Employee Participation Rates (2:19)
  5. Integrating Communities With Product Strategies (3:05)
  6. Integrating Communities With Pricing Strategies (1:29)
  7. Integrating Communities With Promotional Strategies (1:22)
  8. Integrating Communities With Back Office Processes (3:53)
  9. Group Discussion
  10. Guest Presentation: Maria Ogneva, FeverBee SPRINT 2014
  11. Companion PDF: Business Integration

Scaling Online Communities

  1. Section Introduction (0:37)
  2. Why We Scale (1:39)
  3. Social Scaling Processes (7:47)
  4. Technological Scaling Processes (2:44)
  5. Business Scaling Processes (4:39)
  6. Personal Scaling Processes (2:18)
  7. Guest Presentation: Sarah Leary, FeverBee SPRINT 2014
  8. Interview: Matt Doris, FeverBee Podcast
  9. Interview: Philippe Beaudette, FeverBee Podcast
  10. Companion PDF: Scaling Online Communities

Key Theories From Social Science

  1. Section Introduction (0:28)
  2. Theories 1-4 (2:29)
  3. Theories 5-8 (3:35)
  4. Theories 9-12 (1:35)
  5. Theories 13-16 (2:33)
  6. Ongoing Education (1:05)
  7. Guest Presentation: Dr. Michael Wu, Ph.D., FeverBee VirComm 2014
  8. Guest Presentation: Dr. Brian Butler, FeverBee VirComm 2014
  9. Guest Presentation: Paul Resnick, FeverBee VirComm 2014

Course Closing

  1. Course Closing
  2. Course Feedback & Review
  3. Digital Badge
  4. Certificate of Completion

About the Course

Student Ratings & Reviews

Advanced Community Strategy delivers the advanced, proven methodology for future-proofing your existing online communities, maintaining levels of member engagement, and for directing a team of effective community managers.

This course is designed for high-level strategists responsible for a team of community managers within an organization, or for those a running established communities for multiple clients. Whether you are challenged with maintaining the momentum of your members or controlling a thriving community, seeking to monetize your community or maximize the return on investment, this module will arm you with the theory and expertise to deliver on those objectives.

This course will teach you the academic theory, and cover strategic concepts that will help advance your community management career. If you complete all the assignments, you will leave the course with a defined, long-term strategy for managing your online community.

If you need support during the course, make sure you visit the Student Homeroom. There you'll have the opportunity to connect with other learners, ask questions, and become a part of the FeverBee community. We'd love it if you'd take a second to introduce yourself to us and your fellow learners.

As a student of Advanced Community Strategy, you'll also receive:

  • Access to our library of templates and worksheets
  • Access to related academic journals
  • Access to interviews and guest presentations with experienced community professionals
  • Access to exclusive content from FeverBee's live events
  • The ability to interact with other course students using the integrated discussion features
  • A certificate and digital badge upon successful completion of your final assignment
  • Access to this course, and all future updates to this course, for the lifetime of this site

Student Ratings & Reviews