Successful Community Management - 2024

Master the fundamentals of growing and managing a successful online community

Course Outline


  1. Introduction
  2. Access Your Community Workbook

What Is A Community?

  1. What Is A Community?
  2. What Is Community Management?
  3. What Does A Community Manager Typically Do?
  4. The Different Kinds Of Community Roles
  5. Lesson Review & Next Steps
  6. Lesson 1 Quiz

Types of Communities

  1. Introduction
  2. The Five Kinds Of Communities
  3. Support Communities
  4. Success Communities
  5. Advocacy Communities
  6. Peer Groups
  7. User Groups
  8. Lesson Review & Next Steps
  9. Lesson 2 Quiz

Why Do People Join Communities?

  1. Introduction
  2. The Member Motivation Model
  3. Why People Don't Join Communities
  4. Why People Join And Participate In Communities
  5. Why People Keep Participating In A Community
  6. Lesson Review & Next Steps
  7. Lesson 3 Quiz

How To Grow Your Community

  1. Introduction
  2. The Best Channels To Grow Your Community
  3. Which Channel Of Growth Is Best For Your Community Type?
  4. Attracting More Inbound Visitors
  5. Promoting The Community To New Audiences
  6. Create A 12-Week Growth Plan - Lesson Review
  7. Lesson 4 Quiz

Moderation and Community Culture

  1. Introduction
  2. Universal Rules
  3. Judgement Calls
  4. Social Norms
  5. Enforcing The Rules
  6. Lesson Review & Next Steps
  7. Lesson 5 Quiz

Initiating and Sustaining Activity

  1. Introduction
  2. Stimulating Activity In Your Community
  3. Sustaining Conversations
  4. Lesson Review & Next Steps
  5. Lesson 6 Quiz

Building A Sense of Community

  1. Introduction
  2. What Is A Sense Of Community?
  3. Creating A Sense Of Membership
  4. Creating A Sense Of Influence
  5. Integration And Fulfilment Of Needs
  6. Shared Emotional Connection
  7. Lesson Review & Next Steps
  8. Lesson 7 Quiz

About the Course

Hi, my name is Richard Millington and I’m your instructor for the Successful Community Management course. 

I’ve spent the past 15 years helping many of the world’s largest organisations build successful communities of customers, fans, employees, and many other audiences. 

The purpose of this course is to help you master the fundamentals of growing and managing a community. I want to help you become really strong at the core skills all community professionals should possess. 

During this course, you’re going to learn:

  • What community management is.
  • The different types of communities you can build
  • How your approach shifts by the type of community you’re building. 
  • How to use that psychology to attract people to join your community.
  • How to keep people highly engaged in a community.
  • How to build a powerful sense of community. 
By the end of this course, you will be able to successful communities in both your personal and professional life. 

About the Instructors

Richard Millington

Richard Millington, Founder & Managing Director, FeverBee

Richard Millington has spent the past decade helping 250+ companies develop some of the world’s largest online communities.

Richard is the founder of FeverBee, an international community consultancy, and the author of Buzzing Communities. Richard’s clients have included Google, Facebook, Oracle, Wikipedia, EMC, Greenpeace, and many more. Prior to FeverBee, Richard interned with Seth Godin in New York.